Tips for staying safe and stylish in the sun

Summerskin Dolman top in kiwi / Banana Republic Zoe hat / Supergoop Everday Sunscreen SPF 30 / Ray-Ban Clubmaster sunglasses / Bare Minerals Ready Foundation SPF 20 / Clinique Glosswear SPF 15 / Summerskin Endless Summer scarf in Grey

We're in the midst of a 90-degrees-until-the-end-of-time heat wave here, so when I'm not locked up in my air-conditioned office, I like to spend as much time as I can outdoors. Delightful as it can be, too much sun exposure leads to premature aging and ups risk for skin cancer. HSN recently launched a campaign to encourage bloggers to share their tips for staying both safe an stylish in the summertime. As both a beauty and sun safety devotee, here are a few that I swear by:

• Indulge in an SPF you love: One of the easiest ways to protect your skin from UV rays is to use a broad-spectrum sunscreen that's SPF 30 or higher. I used to look at $20 tubes of sunscreen and run the other way, but now I think of it as an investment in my health and beauty. Like any beauty product, if you buy a sunscreen with a cute bottle or a fun fragrance, you're 10x more likely to reach for it at the beach. (Looking for a new SPF? Check out these picks from HSN.)
• Look for clothing with SPF built in: Once upon a time, cute sun protective clothing was an oxymoron. Now, more and more brands (hello, J.Crew) are making clothes and swimwear with sun protection built in. I recently purchased one of these versatile scarves from SummerSkin and I love it.
• Seek the shade: Sometimes, sitting in the sun is inevitable, but if I'm lounging by the pool, I always try to snag a spot next to an umbrella. Not only do you avoid the sun, but you can keep your cool (i.e. sweat less) under an umbrella. You can also create your own shade with a cute floppy hat.
• Enjoy happy hour: The sun's rays are strongest from 11 a.m. to 2 p.m., so I like to hit the pool between 4 and 6 p.m. Bonus: The pool is less crowded after 4 p.m., which means you don't have to fight for a lounge chair with an umbrella.

How do you stay sun safe and without sacrificing your style?